A creator who builds. A builder who creates.
The creativity came first. Words, ideas, blogs, books, brands. The building followed. Apps, tools, systems, products. Now both live together -- every product rooted in creativity, every creation built with intention. I'm just getting started.
"I'm no longer tolerating a life handed to me. I'm creating one that I build."
Before there were apps, there were words. Blogs I ran because I had something to say. A wellness brand I built because I wanted to inspire people. A guidebook I wrote and published because I believed in the power of helping someone design their own life. Creation has always been my first language.
The building came after. When I saw problems that needed solving, I stopped waiting for someone else to solve them. A fragmented NYC rental market. Entrepreneurs with no way to track their progress. People who couldn't see their finances clearly. I built something for each one.
Now both live together. Every product I build is rooted in creativity and led by empathy. Every piece of content I create is built with intention. I am a human first -- which means I see every user as a person with real issues in need of real solutions, not just a consumer to build for. That is the lens through which I see everything.
Some of what I've built has failed. I count those too. Failure is just data. And the through line across all of it has always been the same: see a gap, think and design a fix, make it real.
Every product started as a creative idea rooted in a real problem. Some early stage, some still growing -- all of them started with nothing but an idea and the decision to make it real.
A business journal built for entrepreneurs
I built Loggd because I needed it myself. Entrepreneurs have no dedicated tool to track the small daily actions that compound into growth — so progress stays invisible and motivation dies. Loggd fixes that. A full SaaS product with authentication, cloud sync, multi-business tracking, time logging, a wins journal, weekly reflections, and collaboration features. Built from scratch, live, and actively being grown. No users yet — but the foundation is solid and the vision is clear.
I needed it. It didn't exist. So I built it.
As a NYC rental agent I was losing deals because the market was fragmented and there was no central system to track it. So I built one — a searchable database of 4,000+ data points across three datasets covering guarantor policies, luxury inventory, and open rentals. It eliminated blind outreach, sped up client matching, and gave me an operational edge. A business tool built out of necessity — the purest kind.
Financial clarity — not another budget app
I built Clarifi because most finance apps make you feel guilty before they help you. Clarifi asks one question — where do I stand right now? — and answers it honestly. Real-time snapshot of your cards, income, bills, subscriptions, and upcoming payments. No budget. No judgment. Just clarity. Designed, built, branded, and shipped with full auth, cloud sync, and a Berry Bright visual identity. Live and early stage — building toward the users it was made for.
The apps are the latest chapter. But the building started long before the code.
A guided vision journal — my second published product
Before the apps, there was this. A guided workbook built from personal self-discovery work — core values, life vision mapping, limiting belief work, and dream life design. I wrote it, designed it, and published it on Gumroad independently. It sold. It helped people. And it was the project that cracked something open in me — the realization that I had a voice, a point of view, and the ability to create something from nothing that genuinely moved people. That's when I knew building was my thing.
↓ Get it free below — no strings attached
Built to get out of my own way
Not every product is built for a market. This one was built for me. I love to talk, I love to document, and I kept overthinking myself into silence -- too many ideas, not enough action. Yaad Content Studio removes that friction. A personal content planning and logging tool for YouTube, TikTok, and Instagram -- with a planner tab for capturing ideas as they come, a log for tracking videos as I make them, and built-in hook ideas so I never stare at a blank screen again. Built because the creator in me needed the same thing the builder in me always builds: a system that works.
A private video journal for the moments that matter
Life moves fast and most of it disappears. Momentz is a personal video journaling app built to capture the moments you actually want to remember — not the highlight reel, the real thing. Record directly in the app, add a title and date, and build a private archive of your life over time. Designed for ease, built for privacy, and made because I needed it myself. Full React app with Cloudinary video storage and Firebase auth, deployed live on a custom subdomain.
Because spreadsheets aren't for drama
I watch a lot of K-dramas. I also kept forgetting what I'd watched, couldn't find what to watch next, and had nowhere to leave my thoughts after finishing. So I built this. A personal K-drama archive spanning 2005–2020 with genre and mood filters, a watched tracker, personal notes per show, and a "Surprise Me" feature for when I just can't decide. Built entirely for the joy of it — a reminder that the best tools are sometimes just the ones that make everyday life a little more fun.
Structure for the unstructured day
Currently in development. Day Flow is a personal productivity app designed for people who struggle to stay consistent with their daily routines — not because they lack discipline, but because their tools don't fit the way they actually think. Still shaping the experience, refining the design, and building toward something I'd genuinely use every day. This one isn't ready to show yet — but it's being built with intention.
A guided vision journal for self-reflection, clarity, and personal growth. Yours free — no strings attached.
Free on Gumroad — no strings attached.
Long before I had a name for it, I was creating and building -- words, brands, products, systems, and audiences. The creativity was always the root. The building grew from it. This is the full story.
Built a wellness brand from scratch with a full content strategy — health, wellness, and weight loss articles, downloadable freebies, and a 3-part email series called The Best You. Built an audience, created lead magnets, and ran an automated email sequence. All of it self-taught, self-built, and self-run.
Designed, formatted, and published a weekly meal planning journal on Amazon KDP — complete with meal planning pages and integrated shopping list sections. A real product, on a real marketplace, built entirely independently. The product instinct has always been there.
Built a wine education blog to teach myself and others about wine — varietals, regions, pairings, and tasting notes. Identified a niche, built a brand around genuine passion, and used content creation as both a learning tool and a value-delivery vehicle. Classic product thinking: "I need this — others probably do too."
Built a searchable 4,000+ point database to solve a gap in NYC's fragmented luxury rental market — no MLS existed, so I made one. Eliminated blind outreach and matched clients to properties faster. A real operational tool built to solve a real business problem.
Self-published a guided vision journal for self-reflection, clarity, and personal growth. Sold independently on Gumroad. The project that unlocked the creative identity and proved to me that words, too, are creation.
Full SaaS business journaling app with Firebase auth, cloud sync, multi-business tracking, time logging, wins journal, and collaboration. Designed, built, branded, and shipped independently.
Real-time personal finance clarity app. Cards, income, bills, subscriptions, and upcoming payments — all in one honest snapshot. No budget. No judgment. Just clarity. Full Firebase stack, Berry Bright brand identity, shipped independently.
A private video journaling app to capture the moments that actually matter. Record, title, and archive your life over time. Full React app with Cloudinary video storage, Firebase auth, and custom subdomain.
A personal K-drama tracking app covering 2005–2020. Genre and mood filters, watched tracker, personal notes, and a Surprise Me feature. Built entirely for fun — proof that the best tools solve real everyday problems.
Currently in development. A daily routine app built for people who struggle with consistency — not because of lack of discipline, but because their tools don't fit how they actually think.
A personal content planning and logging tool built to solve my own creative paralysis. Hook ideas, video planning, content logging across YouTube, TikTok, and Instagram. Built because the creator in me needed the same thing the builder in me always builds: a system that works.
I'm creating, building, and growing -- Loggd, Clarifi, Momentz, and whatever comes next. Open to the right role or collaboration where I can bring this energy to something real. If you're a creator, a builder, a founder, or someone who sees what this could become -- let's talk.