I build things that matter.
I build products, businesses, and systems — and I've been doing it my whole life. From published books to content brands, a NYC market database, and two live SaaS apps — every creation started with a real problem and ended with something real. I'm just getting started.
"I don't want a job I tolerate. I want a life I designed."
I've been building things my entire life — long before I had the language for it. A wellness brand with an email series. A book on Amazon. A wine blog. A NYC rental database I built because the market was broken and I needed it to work. Two SaaS apps I designed, coded, and shipped myself. A self-published guidebook that helped people design their dream lives.
None of it was assigned. None of it was funded. All of it came from seeing a gap and refusing to wait for someone else to fill it.
Some of these businesses didn't make it. That's part of the story too — and I'm not hiding it. What they all taught me is that I'm a builder at my core. Not just of products, but of systems, brands, and ideas that didn't exist before I made them.
Right now I'm building Loggd and Clarifi — two live apps that are early stage and growing. I'm also open to the right product or PM role where I can bring this energy to a team that's building something real. The through line has always been the same: see a gap, think and design a fix, make it real.
Real businesses built from real problems. Some early stage, some still growing — all of them started with nothing but an idea and the decision to make it real.
A business journal built for entrepreneurs
I built Loggd because I needed it myself. Entrepreneurs have no dedicated tool to track the small daily actions that compound into growth — so progress stays invisible and motivation dies. Loggd fixes that. A full SaaS product with authentication, cloud sync, multi-business tracking, time logging, a wins journal, weekly reflections, and collaboration features. Built from scratch, live, and actively being grown. No users yet — but the foundation is solid and the vision is clear.
I needed it. It didn't exist. So I built it.
As a NYC rental agent I was losing deals because the market was fragmented and there was no central system to track it. So I built one — a searchable database of 4,000+ data points across three datasets covering guarantor policies, luxury inventory, and open rentals. It eliminated blind outreach, sped up client matching, and gave me an operational edge. A business tool built out of necessity — the purest kind.
Financial clarity — not another budget app
I built Clarifi because most finance apps make you feel guilty before they help you. Clarifi asks one question — where do I stand right now? — and answers it honestly. Real-time snapshot of your cards, income, bills, subscriptions, and upcoming payments. No budget. No judgment. Just clarity. Designed, built, branded, and shipped with full auth, cloud sync, and a Berry Bright visual identity. Live and early stage — building toward the users it was made for.
The apps are the latest chapter. But the building started long before the code.
A guided vision journal — my first published product
Before the apps, there was this. A guided workbook built from personal self-discovery work — core values, life vision mapping, limiting belief work, and dream life design. I wrote it, designed it, and published it on Gumroad independently. It sold. It helped people. And it was the project that cracked something open in me — the realization that I had a voice, a point of view, and the ability to create something from nothing that genuinely moved people. That's when I knew building was my thing.
↓ Get it free below — no strings attached
A guided vision journal for self-reflection, clarity, and personal growth. Yours free — no strings attached.
Free on Gumroad — no strings attached.
Long before I had a name for it, I was building — products, brands, systems, businesses, and audiences. This isn't a recent thing. It's who I've always been.
Built a wellness brand from scratch with a full content strategy — health, wellness, and weight loss articles, downloadable freebies, and a 3-part email series called The Best You. Built an audience, created lead magnets, and ran an automated email sequence. All of it self-taught, self-built, and self-run.
Designed, formatted, and published a weekly meal planning journal on Amazon KDP — complete with meal planning pages and integrated shopping list sections. A real product, on a real marketplace, built entirely independently. The product instinct has always been there.
Built a wine education blog to teach myself and others about wine — varietals, regions, pairings, and tasting notes. Identified a niche, built a brand around genuine passion, and used content creation as both a learning tool and a value-delivery vehicle. Classic product thinking: "I need this — others probably do too."
Built a searchable 4,000+ point database to solve a gap in NYC's fragmented luxury rental market — no MLS existed, so I made one. Eliminated blind outreach and matched clients to properties faster. A real operational tool built to solve a real business problem.
Self-published a guided vision journal for self-reflection, clarity, and personal growth. Sold independently on Gumroad. The project that unlocked the creative identity and proved that words, too, are a product.
Full SaaS business journaling app with Firebase auth, cloud sync, multi-business tracking, time logging, wins journal, and collaboration. Designed, built, branded, and shipped independently.
Real-time personal finance clarity app. Cards, income, bills, subscriptions, and upcoming payments — all in one honest snapshot. No budget. No judgment. Just clarity. Full Firebase stack, Berry Bright brand identity, shipped independently.
I'm growing Loggd and Clarifi, exploring new ideas, and open to the right role or collaboration where I can bring this energy to something real. If you're a builder, a founder, or someone who sees what this could become — let's talk.